It's not every day that your efforts are rewarded with a chapter in a new book but Hairy Baby is no ordinary t-shirt company.

We were delighted to see that Hairy Baby has been given it's own chapter in the popular book "Ireland of the Illusions - A sociological Chronicle 2007-2008". This book offers a timely reality check. Established and upcoming Irish sociologists reflect on the recent econimic crash, why did it happen, who is to blame and how has it bled into tourism, the enviornment, sport and the landscape.

Chronicling events from 2007 and 2008, the book explores many of the core values that define contemporary Ireland. The chapter on Hairy Baby is called "Journeying with Paddy Irish Girls and Paddy Irish Boy : Irishness and Hairy Baby Products". It details how we are, quote....'successfully challenging the notion of traditional Irish nationalism (such as harps and flags) and the beauty of the landscape as cloaking Ireland in an air of sentimental nostalgia. In addition to challenging Irish popular culture, Hairy Baby products identify the Irish vernacular as a repertoire that can be drawn upon to represent what is unique and special about being Irish. Hairy Baby t-shirts achieve an unparalleled level of connectedness with the everyday argot of Irish life'.

Not bad at all, we must be doing something right. Thanks a million to all our customers who without them we wouldn't make the paper not to mind a facinating book like this.